Pay per click marketing can be a hard way to make a living, but the right pay per click tool or software can save you a lot of time and effort. There are ppc spy tools which let you track your competition, keyword tools that can create huge lists of related keywords, and campaign builders which can help you get up and running in no time. Why waste time doing things manually, when using these pay per click tools make it so you don’t have to?

There are a lot of these useful tools out there, but are there any you need to use? I’ve used many pay per click tools myself, and some are quite good, while others are useless. Below is an overview of three of the ones I like the most.

The ad spy tool I like a lot is called Traffic Travis. Not only is it a great pay per click software, it is also useful for SEO and completely free. Using the PPC Analysis module, the software will track your desired keywords on Adwords to see what ads are showing. After collecting enough data, you will be able to pinpoint successful competitors in your area and emulate them.

A keyword tool I utilize a lot is called Keyword Expander. This is a free web based tool that lets you input different lists of keywords and combine them together. If you run campaigns on the content network, you know how useful something like this is. Together with the Google Adwords Keyword Tool you can create large keyword lists in minutes.

Uploading huge pay per click campaigns with numerous adgroups can be a big pain. That is why I use a pay per click tool called the PPC Campaign Wizard. Using this, I can input in my keywords, destination urls and ad copy and the tool will spit out your pay per click campaign in a format suitable for Google Adwords or MSN Adcenter. This is another free pay per click tool that mimics the functionality of more expensive pay per click software.

As you can see, you will save a lot of time by using these free pay per click tools. The more pay per click campaigns you can launch, the more money you can make. If you are looking to becoming a PPC marketer, then give each of these tools a shot.

Tired of expensive pay per click software? Then make sure to give these free pay per click tools a try.