Based on intricate and complicated algorithms, Page Rank determines the authority and importance of your website. It is important because building PR, and the use of your keywords, increases your chances to be scored by a search engine such as Google. Also the availability of you and your website to a massive amount of people in need of your services, products , or advice is aided by having higher ranking pages. Keep in mind that you are standing in a mine field and one wrong move will blow you to pieces. It is the same when building page rank.

A Page Rank (PR) thing

In order to be unique on the internet, which is home to billions of citizens, page rank is a must especially if you intend for your website to grow and prosper. The amount of quality, not quantity, of the incoming links to your site is the defining difference when building page rank. The page rank of your site will be higher with more valuable links to your site. Basically building page rank is increasing the amount of quality links pointing to your website.

Let’s take a moment and understand why I stress quality over quantity. Just like anything else in the world if you gather too much of nothing it will not end up being something; it will always stay nothing. On the contrary, if you collect valuable and meaningful “things” that have substance to your inside as well as your outside world only then will you have gathered up “something.” Same metaphor works for building page rank. If higher page rank is what you seek, than shooting for quality links to your site is the way to go; not being greedy and popping out link after link from unrelated pages. Search engines like Google spot this quickly and penalize websites who crack open too many unrelated links too fast to their site.

When building back links it is important to link to and from websites that also have high PR; for this can increase the rank of your pages. Although Google tries to give us the latest up to date ranks they have, this does not mean that one site is less valuable than another. Or better yet the quality is lower. It takes time to build page rank and if the sites confer to yours then by all means link up.

Building page rank is also determined by quality internal linking; however the most influential factor is external linking. This part leaves you with the least control due to the fact that you are not able to force other websites to link yours, especially if they already have a high PR. When it comes to external linking you must learn the correct way to link and most importantly find and request websites that have relevance to your website; seeing if they will link your site onto theirs. It is all about getting the PR of it, and if it seems too complicated, you can always hire someone to do it for you!

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