Links provide transport from one website page to another website page in SEO, internet marketing and web development. On the same website you may have internal links that lead to different pages on the same site. These also may lead you to a certain spot on the destination page or provide a connection to a spot on the same page. Navigation bar links are a excellent representation of an internal link.

Internal links allow the user to maneuver around within a particular website. They can commonly be found on the navigation bar, but they also can be found elsewhere on the website. Search engines take note of internal links, so be wise when you choose their anchor text, as that will affect your page’s relevance in the rankings.

Incoming and Outgoing links are two different types of external links. Both types connect from one website to another website. The difference between the two is that if you have a link on your site that sends your visitor to another person’s website, that is considered an outgoing link. If another person has a link on their website which sends their visitor to your website, that is an incoming link.

Incoming links are desirable because they provide two different benefits to the website owner. First the site benefits from added traffic, and that’s a positive thing. Second, the site gets a vote in terms of SEO. It is valuable to try to get high quality, pertinent incoming links because it will help increase your site’s ranking.

Outgoing links help provide your site’s visitors extra value with references for additional information on subjects of interest. The outgoing links allow the website owner to gain benefit from the other site’s traffic, because by linking to a high quality site, you can build credibility with your own visitors with your display of judgment and authority. It is important to minimize your outgoing links, because otherwise you will spread yourself too thin and lose search engine credibility. If you need further help in maximizing your links, place a call to a qualified SEO company and get some advice.